Virgin’s V Festival Goes Viral
Music fans are beamed schedules and music for the bands they love.
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Shoppers in Ilac and Blanchardstown Centre said “yes” to downloading the infamous Coca Cola “Holidays are Coming” ringtone.
They’re hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA.
Clear Channel Outdoor and Qwikker, the leading provider of location-based mobile content distribution infrastructure, announced that the two companies have signed a comprehensive agreement to build an interactive digital network to enable the delivery of mobile content over Bluetooth.
Saul Kato, CTO and Founder of Qwikker discusses partnership with Clear Channel Outdoor.
Executive from the company Qwikker describes a new business model for content distribution called freemium. He also explains location-based mobile content delivery.
Qwikker specialises in Bluetooth distribution of mobile content. David Murphy caught up with CEO Saul Kato to find out more about the company.