Ford’s advertising agency, Team Detroit, leveraged the Qwikker OOH advertising network to deliver an interactive campaign for Ford Sync, an exciting new in-car communications and entertainment system designed and engineered in partnership with Microsoft. Ringtones were downloaded for free via Bluetooth in over 100 mobile hotspots throughout United States and Canada.

Location: Los Angeles, New York, San Francisco, Washington DC, Calgary , Edmonton, Toronto, Vancouver, Kitchener/Waterloo, Ottawa, Montreal, Quebec
Media Type: Arenas, bus shelters, airports, retail and restaurants
Dates: January 20 - February 29, 2008
Content Deliverable: Ringtone

Solution

The Qwikker team deployed a campaign creative featuring a strong, visible call to action and desirable content from popular recording artists .The campaign ran for eight weeks and was later extended through a partnership with Arena Media for an additional four weeks in major arenas across the United States.

Results

By utilizing Qwikker technology, Ford was able to add measurement and trackability to a previously non-performance based advertising medium.