Qwikker is a smash for Pepsi.

Qwikker partnered with leading out-of-home media companies CBS Outdoor, Clear Channel Outdoor and Prime Point Media to deliver an eight week interactive mobile campaign for Pepsi Smash. Mobile content downloads were available in transit shelter locations in Denver, Los Angeles, Orange County and Washington D.C., and pay phone kiosks in Philadelphia and Pittsburgh. The campaign featured eye-catching creative and strong messaging which encouraged passerby to turn on their phone's Bluetooth and opt-in to download viral “Mic Pass” hip hop video clips provided by Yahoo! Music. Over 15,000 people opted-in to receive content from Pepsi Smash during this campaign representing 23% of respondents!

Results

• Total number of phones prompted: 434,478
• Total number of responses to prompt: 217,809
• Total number of yes responses (opt-in): 33,390
• Yes responses as a percentage: 17%

Benefits

• Leverages Out-of-Home media buy in an innovative way to get brand content onto mobile devices.
• Free and fast downloads for the consumer on the go using Bluetooth technology.
• Adds measurability to Out of Home advertising.